E-commerce Website Design And The Small Business
The question with a local
e-commerce
website is how best to market it. There are twoissues obviously there is the on-site search engine optimisation or SEO as well as the offsite SEO and advertising ? geographydoes have a severe bearing on how you are to go about making your client find your goods.
On-site SEO will often take form around the product you are selling, for instance if you’re selling Levi’s jeans obviously on an online shopping website you’re not too bothered about the geography of the surfer but you certainly want to be presented immediately at the top of Google if someone types ” I would like a pair of Levi’s 512 boot cut jeans.” .
All the big players like Amazon, Argos Tesco’s et cetera obviously have Many warehouse locations where they can deliver their perishable goods from. What happens if you are in the perishable goods business and you are a local retailer that only has a single location? Also why would you want to compete againstthe big operators across the whole country when you can do betterby just becoming more popular in your own stomping ground. What if you’re a local tool and planthire independent with one or two locations in a very specific county? There is no way you’re going to be able to stand up to someone like HS S or the big players. There are obviously specific plant Hire type directories you can advertise but in the end this sort of advertising accumulates cost, and erodes any budget you may have to put towards making your website more popular.
Therefore if you’re a local supplier aiming at a bespoke geography which could be County based or even neighbourhood based in an urban environment or even city wide …you must spend almost as much time concentrating on optimising the words that describe your area as much as the words that describe your products.
Now this obviously applies over all forms of website optimisation not just specifically to e-commerce
sites. However, it’s a classic mistake that many new Internet entrepreneurs make… They tend to concentrate too hard on the branding of the items they are selling or the descriptions and pay no attention to the possibility ( or not as the case may be) of a client ordering from a bigger distance away.
To be fair, it’s not that long ago that people were quite resistant to doing supermarket shopping online, but these days this is the norm for many people. Personally, I always forget stuff and I do need to walk up and down each individual isle to see what products I need and want to buy.
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